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Inca mai crezi ca poti invata sa negociezi din carti?
Catalin Stancu – In urma nu cu foarte multi ani, am fost implicat in calitate de Director Comercial intr-o negociere importanta pentru compania la care lucram. Era un contract esential pentru noi. Muncisem, alaturi de o echipa intreaga, aproape un an pentru a rezolva o lansare noua, intr-o retea comerciala cunoscuta. Produsele urmau sa fie…
Comportamentul de tip A – factor de succes sau conditie de risc in vanzari?!
Florin Glinta – Daca esti manager de vanzari, sa cunosti Comportamentul de Tip A (CTA) iti ofera o mai buna intelegere asupra oamenilor pe care ii conduci, si… asupra ta, pentru ca sunt sanse mari ca si tu sa fii un CTA, iar acest articol te poate ajuta sa fii mai performant si mai sanatos,…
Cum ajungi, de fapt, un Director de Vanzari de succes?
Catalin Stancu – Nu pot spune ca exista un model pe care, daca il urmezi, iti asigura succesul in conducerea unei echipe de vanzatori. Sunt atat de multe elemente de care ar fi bine sa tii seama incat este imposibil de dat o reteta, „7 pasi” sau un ghid de utilizare complet. Pot insa garanta…
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The process of persuasion: 4 critical steps from neuroscience
Adriana González Gil – Persuasion is one of the most important topics for any sales or marketing professional and that’s why in Sales Management Academy we integrate the perspective of neuroscience to help increase the effectiveness of our techniques with the help of science. Each day we participate in or create persuasive arguments we hope…
5 cognitive biases to make your marketing actions more effective
– Adriana González Gil The way we perceive our environment and make judgments and decisions regarding it, is subjective and imperfect. Today we’re going to talk about one of the many reasons our perception is flawed: cognitive biases. Cognitive biases are common errors in reasoning that occur when we value perception or beliefs over reality…
Neuroscience: Understanding stress and how to turn it to your advantage in business
– Adriana González Gil In any context, a stressful situation can trigger a cascade of hormones that in turn produce well-orchestrated and measurable physiological changes. Some of these changes can be your heart pounding or quickness of breath, as well as having tense muscles and perspiration. This combination of reactions to stress is also known…
Neuroscience: Understanding stress and how to turn it to your advantage in business
– Adriana González Gil In any context, a stressful situation can trigger a cascade of hormones that in turn produce well-orchestrated and measurable physiological changes. Some of these changes can be your heart pounding or quickness of breath, as well as having tense muscles and perspiration. This combination of reactions to stress is also known…
What is the best leadership style?
– Ioana Hincu Florin Glinta is a Psychologist, Senior Trainer & Consultant, and Partner at Sfera Business. In 2012 he started delivering training programs, in which he combines the results of relevant empirical studies made in real organizations and his own metrics or tools built to make it easier for participants to understand their qualities…