EEG applied to neuromarketing and business

From medicine to business: EEG as an ally of marketing actions

– Adriana González Gil When we talk about our neuroscience laboratory one of the technologies that attract most of the attention is the electroencephalography or EEG. These devices are noninvasive electrophysiological monitoring tools designed to record the electrical activity of the brain for medical diagnostic purposes and have traditionally involved dozens of electrodes, cables and…

EEG aplicat in neuromarketing si afaceri

De la medicina la afaceri: EEG ca aliat al actiunilor de marketing

– Adriana González Gil Cand vorbim despre laboratorul nostru de neurostiinte, una dintre tehnologiile care atrage cea mai mare parte a atentiei este Electroencefalografia sau EEG. Aceste dispozitive sunt instrumente de monitorizare electrofiziologica non-invazive concepute pentru a inregistra activitatea electrica a creierului in scopuri de diagnosticare medicala, si au implicat in mod traditional zeci de…