– Adriana González Gil We have talked a lot about our neuroscience laboratory and about the benefits of including neuromarketing and scientific tools like electroencephalography or GSR into your company’s strategy, especially during these turbulent times, but it might not be clear enough what exactly is happening in a project and what it’s implications are.…
– Adriana González Gil De ani buni, in multe tipuri de business-uri se ignora efectul emotiilor in luarea deciziilor si in comportamentul de cumparare; cel mult, emotiile sunt considerate intr-un mod superficial, pentru ca asa e „in trend”, fara sa se inteleaga cu adevarat ce simt clientii si cum se leaga toate acestea de imaginea…
– Adriana González Gil For years, many businesses have been ignoring the effect of emotions in decision-making and purchase behavior, or at least taking it superficially and just trying to get on top of trends like storytelling without really understanding what their consumers feel and how it is linked to their mental image of the…
– Catalin Stancu Procesul dezvoltarii profesionale este supus in aceasta perioada unor presiuni uriase. Lumea nu mai este aceeasi cu cea din urma cu doua saptamani. Si nici nu va mai fi aceeasi, niciodata. Sunt necesare adaptari fundamentale, modificari de arhitectura de proces. Programe noi, abordari noi, instrumente noi. In aceste conditii, simularile de business,…
– Florin Glinta Procesul de invatare pentru adulti capata in aceste zile noi valente; trainingul de sala este pus sub semnul intrebarii. Procesele de invatare experientiala off-line, extrem de eficiente pentru transferul si adoptarea abilitatilor si competentelor, nu pot si nu trebuie sa fie transferate intr-un mediu in care interactiunea este fundamental diferita. Este nevoie…
Catalin Stancu – Sales Management Academy, our project dedicated to professionals who lead teams in the commercial area, passed at the beginning of this year to its second stage, proposed since the launch of the program: the construction of a community of graduates. Once a quarter, for 3 hours, the specialists who have graduated from…
Catalin Stancu, Managing Partner – Sales Management Academy, proiectul dedicat profesionistilor care conduc echipe in zona comerciala, a trecut la inceputul acestui an in cea de-a doua etapa, propusa de la lansarea programului, si anume constructia unei comunitati a absolventilor. O data pe trimestru, pentru 3 ore, specialistii care au absolvit academia sau cei care…
Adriana González Gil – One of the neurophysiological measures that we use in our neuroscience laboratories is the Galvanic Skin Response, which lets us measure the changes in our skin when it momentarily becomes a better conductant of electricity as a consequence of either external or internal stimuli that are physiologically arousing. In other words,…
Adriana González Gil – One of the neurophysiological measures that we use in our neuroscience laboratories is the Galvanic Skin Response, which lets us measure the changes in our skin when it momentarily becomes a better conductant of electricity as a consequence of either external or internal stimuli that are physiologically arousing. In other words,…
– Adriana González Gil When we talk about our neuroscience laboratory one of the technologies that attract most of the attention is the electroencephalography or EEG. These devices are noninvasive electrophysiological monitoring tools designed to record the electrical activity of the brain for medical diagnostic purposes and have traditionally involved dozens of electrodes, cables and…