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Web designBy admin March 11, 2020

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Sales Management Academy – spirit and emotion, not just a professional development project!

Blog, Sales ManagementBy admin January 21, 2020 Leave a comment

Catalin Stancu – Sales Management Academy, our project dedicated to professionals who lead teams in the commercial area, passed at the beginning of this year to its second stage, proposed since the launch of the program: the construction of a community of graduates. Once a quarter, for 3 hours, the specialists who have graduated from…

Sales Management Academy – spirit si emotie, nu doar proiect de dezvoltare profesionala!

Sales Management, UncategorizedBy admin January 21, 2020 Leave a comment

Catalin Stancu, Managing Partner – Sales Management Academy, proiectul dedicat profesionistilor care conduc echipe in zona comerciala, a trecut la inceputul acestui an in cea de-a doua etapa, propusa de la lansarea programului, si anume constructia unei comunitati a absolventilor. O data pe trimestru, pentru 3 ore, specialistii care au absolvit academia sau cei care…

How skin conductance reveals the emotional impact of your marketing actions

Blog, UncategorizedBy admin January 14, 2020 Leave a comment

Adriana González Gil – One of the neurophysiological measures that we use in our neuroscience laboratories is the Galvanic Skin Response, which lets us measure the changes in our skin when it momentarily becomes a better conductant of electricity as a consequence of either external or internal stimuli that are physiologically arousing. In other words,…

How skin conductance reveals the emotional impact of your marketing actions

UncategorizedBy admin January 14, 2020 Leave a comment

From medicine to business: EEG as an ally of marketing actions

Blog, NeuromarketingBy admin December 20, 2019 Leave a comment

– Adriana González Gil When we talk about our neuroscience laboratory one of the technologies that attract most of the attention is the electroencephalography or EEG. These devices are noninvasive electrophysiological monitoring tools designed to record the electrical activity of the brain for medical diagnostic purposes and have traditionally involved dozens of electrodes, cables and…

Sales Manager acting as a coach. Challenges and benefits

Blog, Sales ManagementBy admin December 20, 2019 Leave a comment

– Florin Glinta I still remember the engaging discussions in the 5th module of the first edition of Sales Management Academy,recently completed. Can the sales manager be a coach for the people in his own team? If so, can he be a coach for everyone? What are the benefits? If not, what prevents it and what is…

Is Emotional Intelligence a useful factor in organizational environment measurements?

UncategorizedBy admin December 20, 2019 Leave a comment

At Sfera Business we successfully organize several courses or workshops where we learn and play with the pieces that make up this concept which has quite recently become extremely popularized. Whether it is sales and negotiation, the quality of communication and customer relationships or what effects leadership can have on the team, we talk and…