Aslak de Silva is a top executive manager and speaker from Finland, specialized in leadership, sales and marketing development. Annually, Aslak holds 30-40 conferences about leadership, most of them in Finland, but also in Sweden, Estonia and other countries from Europe and in U.S.A., where the audience size ranges from 50 to 8000 people. Aslak…
– Adriana González Gil We have talked a lot about our neuroscience laboratory and about the benefits of including neuromarketing and scientific tools like electroencephalography or GSR into your company’s strategy, especially during these turbulent times, but it might not be clear enough what exactly is happening in a project and what it’s implications are.…
Adriana González Gil – One of the neurophysiological measures that we use in our neuroscience laboratories is the Galvanic Skin Response, which lets us measure the changes in our skin when it momentarily becomes a better conductant of electricity as a consequence of either external or internal stimuli that are physiologically arousing. In other words,…
At Sfera Business we successfully organize several courses or workshops where we learn and play with the pieces that make up this concept which has quite recently become extremely popularized. Whether it is sales and negotiation, the quality of communication and customer relationships or what effects leadership can have on the team, we talk and…
The second edition of the seminar “NeuroMarketing or How to sell to the brain”, held by Pablo Ferreirós Bennett in Bucharest, offered participants the opportunity to discover the “new marketing”, which addresses emotions directly. On May 7-8, 2018, during the two days of the workshop, participants became familiar with neuromarketing concepts and measurement tools, and…
Florin Glinta – At Sfera Business, we believe in the value of starting from the practical experience of the trainer, in business, in the areas that he covers in the classroom. This brings a series of positive consequences for the learning experience of the training participants, from the efficiency with which they adopt the changes…
8 out of 10 women live with skin imperfections. * And they are looked at differently…. For the first time in Romania, a team of specialists measured with the help of biometric technology the real impact of the eyes on people with skin imperfections. This unique social experiment was conducted by Vichy DERMABLEND in collaboration…
Catalin Stancu – According to the latest data published in the specialized press, in 2017 Modern Trade in Romania will most likely exceed the 11 billion euro threshold, after last year when it had already registered a comfortable 60% in the mix with the other channels. Retailers are growing stronger, and in recent years there…
In his more than 12 years of experience in marketing, sales and strategy, Pablo Ferreirós Bennett has always emphasized the power of details because, he says, they always make the difference between good and excellent. After training sessions delivered in over 30 countries around the world, Pablo joins the Sfera Business team where he will…
In her more than 20 years of experience focused on operational and strategic roles, both in Romania and abroad, Gratiela Popescu has always relied on achieving a balance between personal and professional life because, she says, the moments spent in the family are essential for a manager to build a successful career. Now, Gratiela wants to…