Adriana González Gil – Persuasion is one of the most important topics for any sales or marketing professional and that’s why in Sales Management Academy we integrate the perspective of neuroscience to help increase the effectiveness of our techniques with the help of science. Each day we participate in or create persuasive arguments we hope…
– Adriana González Gil In any context, a stressful situation can trigger a cascade of hormones that in turn produce well-orchestrated and measurable physiological changes. Some of these changes can be your heart pounding or quickness of breath, as well as having tense muscles and perspiration. This combination of reactions to stress is also known…
– Adriana González Gil For years, many businesses have been ignoring the effect of emotions in decision-making and purchase behavior, or at least taking it superficially and just trying to get on top of trends like storytelling without really understanding what their consumers feel and how it is linked to their mental image of the…
– Adriana González Gil When we talk about our neuroscience laboratory one of the technologies that attract most of the attention is the electroencephalography or EEG. These devices are noninvasive electrophysiological monitoring tools designed to record the electrical activity of the brain for medical diagnostic purposes and have traditionally involved dozens of electrodes, cables and…