Adriana González Gil – Persuasion is one of the most important topics for any sales or marketing professional and that’s why in Sales Management Academy we integrate the perspective of neuroscience to help increase the effectiveness of our techniques with the help of science. Each day we participate in or create persuasive arguments we hope…
– Adriana González Gil The way we perceive our environment and make judgments and decisions regarding it, is subjective and imperfect. Today we’re going to talk about one of the many reasons our perception is flawed: cognitive biases. Cognitive biases are common errors in reasoning that occur when we value perception or beliefs over reality…
– Adriana González Gil In any context, a stressful situation can trigger a cascade of hormones that in turn produce well-orchestrated and measurable physiological changes. Some of these changes can be your heart pounding or quickness of breath, as well as having tense muscles and perspiration. This combination of reactions to stress is also known…
“There are many unanswered and immediate questions that show a lack of control. And all, as neuroscience and psychology teach us, activates psychophysiological mechanisms of stress, guided by a part of the brain responsible for simple, survival decisions. Temporarily, the ability to think complexly and solve problems is significantly suspended or reduced. ” The following…