Digital Marketing

Digital Marketing in the post-Covid world:

How to adapt to increase traffic and conversions

In-house training | Adaptable to your needs

Save 25% if you buy before January 31st

The world has completely changed and understanding how our consumers make decisions in digital media in the post-covid environment will help us get better conversion rates without spending excessive time and resources.
Get this course now to be delivered during any month of 2022 and you’ll get 25% off and get your team up-to date with the latest trends.

About the training

What will my team learn

We will give participants the latest thinking and insights to create a powerful and dynamic digital strategy, adapted to their industry and covering key digital marketing disciplines, along with the advances in science and technology that can make their strategies more effective than just A/B testing.

Main concepts

Online behaviour

Participants will understand consumer behavior and the biological process behind decision-making, to generate more conversions with any amount of traffic they have.

Fundamentals adapted

Participants will review fundamentals of digital marketing applied to their industry, adapted to the changes in recent consumer behaviour, to get more traffic.

eCommerce and CX

We’ll review website optimization, CRO, and how to build highly effective user experiences for your customers. We will work with examples of your industry and see how similar brands are doing things in Romania, Europe and the world.

Content marketing

Participants will review how to produce effective content and adapt messages for campaigns in different media.

Content progression

1. Consumer behaviour

We’re going to start the course by understanding how we make decisions online and what has changed in the past period.

2. Search and digital channels

Then, we’re going to understand why brands lose money on SEM campaigns and how to avoid it. We’ll go through the basics to refine search campaigns to gain traffic across all digital channels.

3. Social media

Social media are a powerful tool to reach people. From Tiktok to Linkedin they can help you achieve different purposes. Once we have understood SEM and SEO, we will learn how to engage and drive traffic, and not become just noise.

4. Web design and CX

Finally, we’ll review how to improve your website to increase conversions and build highly effective user experiences. The importance of relying on data and science, not on intuition, to have success online.

Who's this for

This Digital Marketing Program is aimed at:

Team managers who are in charge of supervising the marketing team.
Marketing technicians at the beginning of their career who wish to expand and update their knowledge.
Experts from other areas of the company who work with the digital marketing team and could benefit from understanding their metrics and strategies.

Frequently Asked Questions

Can this course be adapted for more/less advanced teams?

Yes. All our trainings are adapted to the company who hires our services. After you show interest, we will want to know more about your team to be able to adapt the content and examples to their specific needs.

Will I get the discount if I ask for a custom program?

Yes. As long as it’s related to the topics of our digital marketing offer, you’ll still be able to enjoy the discount. We could, for example, develop a full training on one of the topics, such as CX optimization or Social Media Management.

Is the offer only valid for trainings in January?

No. As long as you hire the training before January 31st the invoice will include the discount and the delivery of said program can be done during any month of the year. The only condition is that the delivery dates be set and reserved in the trainers and participants agendas.

Is this training delivered online or offline?

We adapt to your needs (and to legal and sanitary restrictions). Our trainings can be delivered 100% online and with the use of interactive tools, polls and excercises, we aim to provide the same experience as in the classroom.

What is the minimum/maximum amount of participants?

The ideal amount of people in the classroom is between 8 and 15 to ensure interactivity.

Don't miss the opportunity!

Price: 2700 EUR + VAT

2025 EUR + VAT
until January 31

Contact us! If you need more information you can also write to us through the following emails: ioana.hincu@sferabusiness.ro or office@sferabusiness.ro.